We, “Usmas muiža” (hereinafter referred to as the “Company” or “We”), are committed to protecting your privacy and ensuring the security of your personal data. This privacy policy explains how we process your personal data when you use our website, book accommodations, visit our restaurant or spa area, or sign up for treatments.
- Data Controller and Contact Information
The controller of personal data is:
Company name: SIA Usmas Muiža
Registration number: 41203062409
Registered address: “Rietumi”, Usma, Ventspils Municipality, Latvia, LV-3619
Email for inquiries regarding data: usmasmuiza@usmasmuiza.lv
- What data do we collect, and why?
We process your data only for specific and legitimate purposes in order to provide you with the highest quality services.
- Hotel reservations and accommodations
Data: First name, last name, contact information (email, phone number), date of birth, nationality, payment information, as well as data required by law (customer card form).
Purpose and legal basis: Conclusion and performance of the contract, as well as compliance with legal obligations (tourist registration requirements).
- Restaurant Table Reservations
Data: Name, phone number, email address, reservation time, number of guests, and any special requests you have provided (e.g., food allergies).
Purpose and legal basis: Provision of services (legitimate interests and your consent, if you provide sensitive data).
- SPA Area Visit and Treatments
Data: First name, last name, contact information, as well as specific information regarding health status (contraindications), if necessary to ensure the procedure is performed safely.
Purpose and legal basis: To ensure the secure provision of the service. Health-related information is processed solely on the basis of your explicit consent.
- Purchasing gift cards
Data: Buyer’s first name, last name, email address, phone number, payment details, and (if necessary) the recipient’s name.
Purpose and Basis: Transaction execution and accounting.
- Cookies and Website Visits
Data: IP address, device type, browsing history on our website.
Purpose and basis: Improving the website’s performance, statistics, and marketing (based on your consent).
- How long do we retain your data?
We retain your personal data for no longer than is necessary for the purposes for which it was collected:
Customer cards: These are stored in accordance with the laws of the Republic of Latvia (typically for 1 year).
Accounting documents (invoices, payments): These are retained for 5 years in accordance with the Accounting Law.
Reservation data (SPA, restaurant): This data is deleted or anonymized shortly after the service is provided, unless it is required for accounting purposes.
Marketing data (if you have subscribed to our newsletter): This data is retained until you withdraw your consent.
- Disclosure of data to third parties
We do not sell or share your data with third parties for marketing purposes. Data may only be shared with trusted partners who support our operations:
* Providers of IT and website maintenance services.
* For reservation system operators.
* Payment processing institutions and banks.
* To government agencies (such as the police) in cases specified by law.
- Your rights
Under the GDPR, you have the following rights regarding your personal data:
Access rights: Request information about what data we hold about you.
Right to rectification: Request the correction of inaccurate data.
Right to erasure (“right to be forgotten”): Request the erasure of your data, unless its retention is required by law.
Withdrawal of consent: Withdraw your consent to data processing at any time (for example, for marketing emails).
Right to file a complaint: If you believe that we are violating your rights, you have the right to contact the Data State Inspectorate (www.dvi.gov.lv).
- Safety
We use state-of-the-art technical and organizational security measures (including SSL encryption on our website) to protect your data from accidental loss, disclosure, or unauthorized access.
- Changes to the Privacy Policy
We reserve the right to make changes to this Privacy Policy at any time.
The latest version is always available on our website.
Policy last updated: June 1, 2026.